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State of Wisconsin Investment Board, Wisconsin Alumni Research Foundation launch venture fund to tar

With $30 million to begin, 4490 Ventures will focus on IT startups in Wisconsin

MADISON, Wis. — The State of Wisconsin Investment Board and Wisconsin Alumni Research Foundation are creating an early-stage venture capital fund focused on information technology.

Called 4490 Ventures, a reference to the 44ᴼ N latitude and 90ᴼ W longitude lines that approximate the center of the state of Wisconsin, the $30 million fund will focus on early-stage companies primarily in Wisconsin. The private fund, capitalized jointly by SWIB and WARF, is intended to generate attractive returns and build value for state retirement fund participants and WARF’s primary beneficiary, the University of Wisconsin–Madison.

Carl Gulbrandsen, WARF’s managing director, said work on the fund has been underway for more than a year and involved significant staff effort from both organizations as well as independent research to help define the fund’s focus and scope.

“WARF has recognized for some time that there is a significant opportunity in Madison and other regions of the state in information technology startup companies, but experienced venture management and funding for such companies has been lagging our peer states,” Gulbrandsen said. “We appreciate the opportunity to work with SWIB on this effort and we all agree there are some excellent investment opportunities here.”

Michael Williamson, SWIB executive director, said the fund will build upon the partners’ previous success with startups in a variety of industries.

“We are pleased to be able to launch this effort with WARF and believe that together, we have the ingredients necessary for success,” Williamson said. “Our previous experience has proven that earlystage investments can play a valuable role by diversifying our portfolio.”

Regarding the rationale behind the investment, Williamson said, “Make no mistake about it. We are creating this fund to make money for our participants in the Wisconsin Retirement System.”

Gulbrandsen said the market research helped confirm the value of information technology being developed here and highlighted the strength of Wisconsin’s IT workforce skills. However, capturing value from IT innovations may call for an approach different from the licensing activity used in other industries because young IT companies may not rely on patentable technology.

As a result, an important way to capture returns and create value is to invest in the companies themselves. Williamson noted there is industry consensus regarding the need for seed-stage funding in the $500,000 to $2 million range for the kinds of companies the new fund will target.

The technologies involved might include, but not be limited to, data management, informatics, data storage, social grid computing, hardware, new materials, software, mobile technology security and health care information technology, such as the operating systems for medical devices or patient record keeping.

“We hope that the establishment of this fund will bring attention to the many investment opportunities that exist in this state,” Gulbrandsen said. “Past experience has shown that these types of funds often attract the talent, capital and resources necessary to create high-performing startup companies. Given the consistent top-10 ranking of UW–Madison’s computer sciences department and the high-quality work going on at other state campuses and companies, we know there are plenty of excellent ideas here.”

SWIB and WARF have retained a recruiting firm that specializes in private markets investment professionals to conduct a nationwide search for a qualified fund manager with operational experience.

About SWIB

Assets under management at SWIB are about $90 billion as of December 31, 2012. This includes approximately $85 billion in Wisconsin Retirement System (WRS) trust funds, which provide benefits to more than 572,000 current or former employees of state agencies, the university system, school districts and most local governments. The WRS is the 9th largest U.S. public pension fund and the 30th largest public or private pension fund in the world. For more information, visit

About WARF

WARF has assets under management of more than $2 billion. In addition to investment management, WARF, a recipient of the National Medal of Technology, is the patent and licensing organization for the University of Wisconsin–Madison. WARF’s mission is to support scientific investigation and research at UW–Madison and to assist in moving technologies from the laboratory to the marketplace for benefit of humankind. Since its founding in 1925, WARF has contributed more than $1 billion in grants and gifts to UW–Madison. For more information, visit

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